About Us
Connecting manufacturers and retailers of home & electronics appliances across India.
Welcome to DirectMitra.com
DirectMitra.com is a trusted B2B digital marketplace developed and managed by B Balaji Services, dedicated to connecting Manufacturers, Distributors, Wholesalers, and Retailers on a single, reliable platform.
Our mission is simple — to bridge the gap between manufacturers and retailers by creating direct business opportunities that are transparent, efficient, and mutually beneficial.
Our Vision
To become India’s most trusted digital business networking platform — empowering manufacturers and retailers to grow together through direct, transparent and lasting connections.
Our Mission
- Connect manufacturers directly with retailers across India.
- Create genuine, profitable business opportunities for every partner.
- Simplify product sourcing and business discovery.
- Promote transparency, trust and long-term partnerships.
- Support the growth of Indian businesses through digital transformation.
Why Choose DirectMitra?
Direct Connection
Manufacturers and retailers connect directly — no middlemen.
Verified Profiles
Every business profile is verified for trust and safety.
Faster Expansion
Grow and expand your business faster across India.
Easy Discovery
Simple product discovery and effortless sourcing.
Transparent & Reliable
A transparent, technology-driven and reliable platform.
Dedicated Support
Friendly, dedicated customer support at every step.
Everything You Need to Grow
Manufacturer Registration
List your business and reach verified retailers nationwide.
Retailer Registration
Source genuine products directly at factory prices.
Product Showcase
Display your full catalogue to the right buyers.
Business Matchmaking
Get connected with the most relevant trade partners.
Lead Generation
Receive genuine enquiries and grow your sales pipeline.
Dealer & Distribution
Build dealer and distribution networks across regions.
Secure Communication
Trade and communicate safely on a trusted platform.
Nationwide Network
Expand your presence across a pan-India business network.
Milestones That Define Us
The Beginning
DirectMitra was founded with a vision to connect manufacturers and retailers directly — no middlemen in between.
Rapid Growth
Expanded to 10 cities with verified trade partners on both sides of the platform.
100+ Partners
Crossed 100 manufacturers and retailers trading directly on the platform.
Going Nationwide
Now serving 20+ cities with 250+ products and counting.
What Our Retailers Say
“DirectMitra connected us straight to manufacturers. Prices are competitive and delivery is quick.”
“A reliable platform to reach genuine retailers across India. Our sales grew steadily.”
“Transparent process and a great support team. Highly recommended for appliance trade.”
Our Commitment
At B Balaji Services, we believe every business deserves the opportunity to grow. Through DirectMitra.com, we are committed to building a transparent, reliable and empowering marketplace where manufacturers and retailers can connect, trade and prosper together.